Do You have a Chatbot? Want One?
Chatbots have been steadily gaining in popularity for a few years, and ever since Facebook announced that they were allowing people to create chatbots for Facebook Messenger, they’ve exploded.
But what is a chatbot?
A Chatbot is a computer program designed to simulate a conversation with human users, especially over the Internet. For the purpose of this post, we are discussing using Chatbot technology for Facebook Messenger.
You may have seen these in action when you went to pay a cell phone bill or cable bill or buy something online. They provide a layer between the customer and service agents and are often able to clinch a sale or answer a question for a customer without the need for any human interaction whatsoever.
Chatbots can be extremely beneficial to companies in many ways.
If you think a chatbot can’t help you, think again! Almost every online business can benefit from a chatbot. Right about now, you’re probably thinking, “I’m too small for a chatbot to work for me.” Or maybe, “I don’t think a chatbot is right for my business.”
How is your Email Marketing compared to the Average?
I get it. They’re pretty advanced technology, and you’ve probably seen them mostly on sites like cell phone providers and other big corporate websites.
But the truth is, smaller companies are realizing that chatbots can give them an edge over their competition in many ways.
The most common use for chatbots is a layer between your customers and customer support agents. Many customers won’t visit F.A.Q. pages, and will inundate your support staff (or you, if you have no staff) with questions that could easily be answered by a trip to the F.A.Q.
A chatbot can be there to act as a middleman of sorts. The customer may even think they are asking live support a question. If they ask their question and receive an appropriate response, they may just go ahead with their purchase without even contacting support at all, saving you and your staff valuable time and money.
If Messenger Marketing is a new concept for you and you’re reading this post, then I’m guessing your first questions will be along the lines of:
- Is this right for my business?
- Will it help me to actually sell more products?
- What if my customers aren’t on Messenger?
If these questions strike a chord with you, visit us on Facebook and sent the word Bots to us in as a message in Messenger and follow along!
Give us a call today to discuss your Bot!